So a press release just landed in my inbox, I am also starting to see the buzz on Twitter, about the new Net-A-Porter Live. This shows you in real time what people are buying – giving you an interactive shopping experience.
It shows you the buying habits of people from all over the globe. It allows you to take inspiration from what other people are buying and add items to your own basket. You will be able to exchange views and create discussions on certain items. It was inspired by the plasma screens in the offices at Net-A-Porter that shows the staff real time purchases. The launch of the ‘live’ tool adds to the way Net-A-Porter connects socially to its visitors. Although it does also make me slightly sad as I see people buying things I can’t afford, it’s nice to dream though.
I just wanted to talk about this because I think it is a great marketing tool and also I like to geek out about things like this.
As Anna Wintour said ‘Sometmes geeks can be chic.’