Wax Lyrical: Blogging
I swear I haven’t meant to make two posts centered around blogging. It just so happens that I have more time lately to think about my blog and where I want to go with it. Having read some negative things through twitter about discussing blogging instead of actually getting on with it, I was in two minds whether to write this post or not. In the end I thought if people are interested in this topic then they will read on, if not… there are plenty of other posts below that might capture your imagination.
While at University I actually wrote my Research Project on the rise of fashion bloggers and whether it would marginalise the mainstream fashion media. It is interesting for me to go back and read over it – knowing what I know now. I spent a lot of time researching the phenomenon that was Tavi from Style Rookie – many journalists at the time seemed to be annoyed at her attendance at fashion week and why she was relevant. The BBC have actually recently interviewed Tavi
which brings the whole debate up to date. Now as bloggers we provide our Google Analytics as part of the registration process for fashion week- just like a magazine has to provide their credentials. Although I do think the view of bloggers can be a bit of the mark. For example the latest issue of UK Vogue features a editorial based on fashion bloggers. The editorial is way over exaggerated as I don’t know any blogger personally who could afford a luxury hotel and any designer item they could wish for.
It seems that big brands understand the power of the blogger and what they can do for them in the online market. There has been a number of high profile brand x blogger collaborations which have proved successful. The problem with this though is that it seems to be an endless cycle of the same bloggers working with these brands – it might be nice to see them go out on a limb and invest in someone different.
Now I have more time to put into my blog and have the money to invest in it I am actually seeing an increase in traffic etc. It is true hard work does pay off – at the back of my mind though I do remember why I started this blog, I wanted to be a writer of course. Sometimes I don’t think I write enough on here, as it tends to be picture led posts that actually catch peoples attention. What do you think? What posts catch your eye? Other bloggers have got me thinking about what content actually works well. Hayley posted a readers survey
which I thought was a brilliant idea. I know a lot of people give the advice – ‘only write for yourself’ but that just doesn’t fly with me. I want to know people are reading, adding me to their blog lists and most importantly coming back time and time again. I still smile every time I get a new comment and I take the time to comment on others blogs.
What blogs keep you interested and why?