Event: Bad Denim Store Opening LondonTuesday, 5 August 2014
On Thursday I was lucky enough to pop down to the official launch of Bad Denim - a denim-only concept store in Clapton. Don't be fooled by the name, the denim inside is to die for. Owner Erin McQuinn has previously worked for MiH and Victoria Beckham where she has honed her denim skills. Her new store is all about finding the perfect jeans, something I think most women can identify with.
Erin herself said 'denim gets better every time you wear it - it becomes a part of you.' I can really identify with this, everyone has that favourite pair of jeans that are worn to death but just look great and make you feel amazing. How awesome are these bleach wash distressed pair? Alas I had to leave without them but I'm still dreaming about them now.
A real fun talking point of the store is the 'vagina' shape dressing room - really funny when you are trying on a piece of denim and emerge from it. The shop really is a destination and you'd be mad not to stop by.
82 Lower Clapton Road, E5 0RN