Lauren Mahon | Social Media Manager, Radley
I’m lucky enough to know so many kick-ass women and none so formidable as my lovely friend Lauren. We bonded at fair few seasons ago at Fashion Week and we’ve been friends ever since.
Introduce yourself and what you do…
Why hello! I’m Lauren Mahon aka Lolli and I am the Social Media Manager at premium British handbag brand Radley.
What steps did you take to secure your dream career?
It took me a while to find it if I’m honest! I’ve always had an interest in brand comms and studied Marketing at uni before bagging myself an internship right after graduation. I took the opportunity to move into digital marketing when it was all shiny and new however it was only once I went freelance a few years ago that I found my niche in social.
I’m a massive people person (pardon the cliche), I love having fun with words and creating content. I like to think it’s my ‘thing’. I’d dipped my toe into social media in various roles however it was promoting my blog that definitely helped to land my first pure social media role. It’s definitely about having a genuine interest and enthusiasm for the field. I’d say the steps that helped me to secure the role really boils down to pure enthusiasm, challenging myself and going with my gut. If your instincts tell you you’re onto a winner you probably are!
What advice would you give to anyone wanting to pursue the same career?
Social Media is so much more than posting a witty tweet or a pretty picture. It’s now an established brand awareness channel for most brands and a legitimate revenue driver. If social media is a serious career option for you I say dig deeper, look at your favourite brands social media accounts, notice how they utilise each social media channel differently to convey a message.
What’s clever about the execution? The language, hashtags, call-to-actions and landing pages. Look at things from an omni-channel perspective and try to suss the commercial gain. Read up on social developments, follow those that influence and inspire you. Most of all network the shit out of it. The social media industry is changing ALL of the time, learn from others. Not sure? Then ask ALL of the questions.
What has been your proudest moment at work to date? (It could be past or present job)
Whilst working at Warehouse as a Social Media Co-ordinator I pitched a social-centred Christmas campaign to engage customers both in store and online. The concept was called #MirrorMirror – simply take a mirror selfie in store or at home in your fave Warehouse party outfit and upload to social media with the campaign hashtag to win a £1000 shopping spree.
The head of marketing loved it and rolled it out across all of our top UK stores. I spearheaded the initiative from briefing in graphics to training staff and of course implementing the social strategy. I’ll never forget the day I walked down Oxford Street and there emblazoned across the Warehouse flagship window was my campaign hashtag. Am still so proud of that. It did a lot for my confidence and gave me the boost to take the next step in my career.
Who or what inspires you?
My peers inspire me more than anyone. I’ve been so lucky to make some amazing friends from social media – almost all of them should have #GirlBoss after their name. From authors and brand consultants to bloggers and barbers my peers are a constant source of awe and inspiration (and advice). Nothing better than to support and be supported by utterly amazing folk.
Last book you read…
The Girl On The Train and it was pretty epic. Am currently knee deep in Danny Dyer’s book Life Lessons From The East End, he is my spirit animal.
Last album you listened to…
The EP by my new favourite band Cigarettes After Sex. You heard it here first.
Mantra in life…
Actions Speak Louder Than Words.