London Fashion Week: Eudon Choi AW16


Eudon Choi AW16
My first show of the day on Friday was the fabulous Edon Choi – I was really looking forward to seeing this one as I’ve been a fan of the designer since his first show in 2012.
Eudon Choi AW16

Eudon Choi AW16

Originally training as a menswear designer, Eudon Choi then went on to do an MA in womenswear at the Royal College of Arts. Boy am I glad he turned his attention to womenswear. cutting his teeth in menwear clearly gave him an eye for detail and a love of tailoring. His main inspiration for this AW16 collection was abstract paintings. His main references being Labanese artist Saloua Raouda Choucair and American artist Helen Frankenthaler. This first artists being much more bold and the latter having a softer side. These points of reference were clear through out the collection.

There were two clear themes to Choi’s collection; the very abstract prints which added depth and the pretty bold block colours. The pastel purple and pink abstract print breathes a whole new life into the pant suit. Movement was also an important part of how this collection worked. Splits, pleats and frills all added to the overall aesthetic. The pieces were for want of a better word beautifully simple but with the unexpected detail that gave it it’s abstract edge.
Something I couldn’t ignore was the footwear. These things of beauty were created by London based Ganor Dominic, who create sculptural pieces of art in their footwear. Those metallic and peach knee high boots are the stuff dreams are made of. The perfect partners for the soft flowing pleats of Eudon’s designs. Also can we talk about the boots in the last picture – reversible sequins?! I think I just found my new favourite shoes brand.

Overall I thought this collection was a triumph and something I could see myself wearing, where can I sign up for that pastel suit and ankle boots? 

Eudon Choi AW16
Eudon Choi AW16


2 responses to “London Fashion Week: Eudon Choi AW16”

  1. Anastasia Hall says:

    This comment has been removed by the author.

  2. Anastasia Hall says:

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