How To Take Your Blog To The Next LevelThursday, 4 August 2016
The other week I attended a 'Bloggers Brunch' at the lovely Banyan in Leeds. Jaywing PR wanted to get a whole group of local bloggers together to have food, a natter and of course learn something. There were a few talks through out the day. The first was about working with PR companies, lots of bloggers found this really helpful. My day job is PR and Social Manager so it wasn't as eye opening for me, but the talk started off some great discussions. Next we had a SEO talk, which had some quick tips and tricks to help out people who are new to blogging. Personally I would of liked this talk to me a little more in depth, there just wasn't enough time.
Highlight of the day for me was the presentation Hannah Gale did on being a full time blogger. I've being reading Hannah's blog for a while and really admire the honesty she puts into her blog posts.
I love hearing about Hannah's success with her blog, for me she is a break from the blogging 'norm.' Currently I have no interest in making my blog my full time job but that doesn't mean I don't want to make a success out of it. Lately I've been trying to make the blog more 'me' - writing about what interests me and not putting too much pressure on myself to just post anything.
Here are a few of Hannah's tips for taking your blog full time:
- Always be ready to jump on the next social media hype
- Don't copy and try make your content 'fit in.'
- Don't make blogging your life
- Imagine you're the reader
- Get to events and get involved in the industry
- Don't write about every product you get, you don't owe it to anyone
- Invest in a half decent camera - use Pinterest for composition ideas
- Have a clean, easy to navigate design
I have to agree with everything she highlighted above. Especially putting yourself in the reader's shoes, think about what you want them to take away from your blog post. And don't forget to have fun with your blog and enjoy curating your content!