Laura Wythe | Communications Ambassador at DECIEM
I was first approached by Laura in February to hear more about the DECIEM brand
. We met at a restaurant in Leeds and immediately hit it off – I love finding other ladies with the same sense of humour. I’ve loved seeing the the brand go from strength to strength, so I thought I’d catch up with Laura about how she landed her dream job.
Introduce yourself and what you do..
Hi, My name is Laura and I’m the Communications Ambassador at DECIEM, an umbrella beauty company, home to brands like The Ordinary, Hylamide and NIOD.
What steps did you take to secure your dream career?
It was during my third year at University that I decided I wanted a career in PR. At first I thought I would specialise in music, but after a disastrous first interview at an agency where they asked me what was number one in the charts and I had no idea, I changed my focus to beauty!
Whilst it wasn’t easy getting to where I am today, the journey has been completely worth it and I’ve learnt something from every job and experience along the way. To get beauty experience and pay my way through internships, I worked in-store for The Bodyshop; there was a time when I was working pretty much seven days a week. Securing my first internship took a lot of time and dedication, I applied to upwards of around fifty companies; each application had to be tailored to the company it was going to. You can’t fire off the same email to every single place and expect something to fall into your lap.
DECEIM had always been on my radar in one way or another. Whilst at my first PR internship I remember seeing one of their first launches, Fountain (a range of liquid supplements) in Boots thinking it was really innovative and that it was the kind of brand I’d one day like to work on. Fast-forward three years, I saw a job posted on Diary Directory one evening and had a gut feeling that this was where I was meant to be (cheesy but true!). I stayed up until 1am drafting my cover letter, secured an interview and the rest is history!
What advice would you give to anyone wanting to pursue the same career?
Always ask. Ask if you don’t understand a task you’ve been set and ask if there is anything more you can do to help.
‘Whilst it wasn’t easy getting to where I am today, the journey has been completely worth it and I’ve learnt something from every job and experience along the way.’
What has been your proudest moment at work to date? (It could be past or present job)
There are two, one past and one present. The past is when I received a letter from Nicola Moulton (ex-Vogue Editor) to say thank you for sending her some skincare products. The bubble was burst slightly when my manager at-the-time said she sends letters to everyone and doesn’t really sign them, but I’ve kept it and it makes me smile. The present is the moment we opened our first DECIEM store in Old Spitalfields Market. The whole team pitched in to make it happen (we do everything in-house), it was amazing working there on that first Saturday and getting to meet our customers face-to-face!
Who or what inspires you?
People who succeed despite adversity. My Dad is head of engineering at BAE Systems, he also has Multiple Sclerosis and is confined to a wheelchair, but he doesn’t let that stop him from doing anything he loves. Whenever I feel like I can’t do something, I think of what he has achieved in life and it spurs me on.
Last book you read…
Scar Tissue, Anthony Kiedis’s Autobiography
Last album you listened to…
About U by MUNA
This too shall pass.